Successful search marketers need to keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis: Generative AI, PMax, Google’s Search Generative Experience, BERT, MUM, CTV, GA4… the list goes on.

Finish 2023 on a high note – and enter the New Year primed for success: Attend SMX, online November 14-15, to learn actionable, reliable tactics that will give you an edge over the competition and set you up for a winning 2024 and beyond — all for free, and all without leaving your desk.

Get ready for three exclusive keynotes about how you can leverage generative AI to your advantage:

• Danny Goodwin, Managing editor at Search Engine Land, sets the stage with his Search marketer’s generative AI survival guide — a 7-part presentation exploring how Google’s Search Generative Experience (SGE) and Microsoft Bing’s Chat will likely impact paid and organic search and what you can do to prepare yourself, your clients, and your C-suite for the still-to-come monumental shifts in search.
• Day 2 kicks off with Frederick Vallaeys‘ keynote on how you can become the marketer who knows generative AI better than anyone, setting your skills up to stay in peak demand for years to come. Join Fred as he showcases several easy-to-follow examples you can implement immediately to take your knowledge about this latest technological advancement to the next level.
• ​​Wrap up your SMX experience with an exclusive closing keynote from Louisa Frahm, SEO Director at ESPN — where she’ll discuss the history of SGE and how you can adjust your search strategy to prepare for developments from the interface in the future. Stick around for Overtime, live Q&A immediately following this keynote, to get your specific SGE questions answered by Louisa herself!

And that’s just the start. Your free pass also unlocks…

• The entire expert-led agenda programmed by the Search Engine Land editors
• Actionable tactics to overcome critical SEO and PPC challenges like a pro
• Live Q&A (Overtime!) where you’ll get specific answers in real-time
• 4 live Coffee Talk meetups where you can discuss common issues with like-minded marketers
• Free on-demand access for 180 days so you can train at your own pace
• A personalized certificate of attendance and a digital badge to post on LinkedIn

Don’t miss your final chance in 2023 to participate in a free online training program designed by search marketers for search marketers. No hidden fees, no travel headaches, no excuses.

What are you waiting for? Secure your free pass now!